Shanghai Fashion Week Featuring Ann-Sofie Back

                  Shanghai Fashion Week Featuring Ann-Sofie Back

I've had the most mad, crazy, but also wonderful weekend! A lot of hard work has finally seen some fruitful results: last night, Swedish fashion designer Ann-Sofie Back showed at Shanghai fashion week! It was the first time a Swedish designer showed in Shanghai, and it was a big hit! The venue was so packed that people actually had to sit on the floor, struggling to keep their legs of the runway! 

And my involvement in the show?! Yeah, I bet you all think I work for the Back brand now -which I don't. Back is still to be established in China. However, they need good helpers on set, right? And that's where I come in. 

Ann-Sofie Back showing at Shanghai fashion week was part of a larger project that I've been working on for months: an exhibition called "Swedish Fashion -Exploring a New Identity," which showcases 13 relatively new fashion designers, that represent an alternative to the stereotypical picture of Swedish fashion as blonde, functional and minimal. The exhibition is currently running at River South Art Centre(an amazing old warehouse). If you’re in the neighbourhood I recommend you to go and have a look. It will be up until May 23.

Some pix from last night's action:

Showroom -Daniel Glasman from Ann-Sofie Back showing some clothes to the pressHair and make-upShanghai Fashion Week's most packed catwalk so far -people had to sit on the floor next to the runway!One of those pretty models that we picked during the casting some weeks ago. Grande finale look: The dress!Muse 1
Muse 2Daniel Glasman being interviewed in the press room after the successful show. What a night!